What Sort Of Website Should Your Landscape Design Company Have Designed?
As you are probably aware, landscape design is a competitive sector, and thus any edge your competition has over you can make achieving your profit targets more difficult. Of course, that works both ways and if you can give yourself an advantage such as having a better website design than your competitors, it follows that your prospects and customer numbers will rise, as will your revenue and profit.
The reason we mention website design as a way of gaining an advantage over your local competitors is that the internet has become an ever-increasing source of prospects and ultimately customers. The reason is that people find it convenient to do their research online, plus it is where they can find reviews and testimonials from existing customers of companies.
This means that the better your website design is, the more chance you have of turning those who are simply browsing into real leads, and ideally into paying clients. With this in mind let us look at a few ways you, and your website design agency, can ensure this becomes a reality.
Fully Explain Your Services
According to web design experts, www.slinkywebdesign.com.au, it is possible that some prospects visiting your website are not 100% sure what landscape design entails and what associated services may be related to it. This is why within your website design you need to have pages that clearly outline what landscape design services you offer to allow prospects to fully appreciate what your company can do for them. Check out their work on for a perfect example of this.
Your Website Design Should Match Your Branding
There are many websites where you will know exactly who they are without even reading any text, due to the layout, colours, and design elements used in their marketing and signage installations. You want the same for your website so that first, prospects see some consistency throughout the website, but secondly to help cement your company’s branding in their minds as one which offers landscape design services.
Navigation Should Be Simple
The easiest way to lose a prospect is to make your website confusing for them, and this is why simple, clear, and easy navigation is an essential part of any website design. Visitors should be able to navigate to all parts of your website with just a couple of clicks thanks to an easy to follow menu system, and they should also be able to return to the home page with a single click.
Build Trust From The Start
If your company has won any awards or certificates for landscape designing then do not be afraid to show these on the home page as this helps to build trust immediately. Further to that, you want to have a testimonials page where previous clients have left glowing reviews of the landscape designs you have created for them.
Showcase Your Work With Images And Videos
Landscape design is obviously a very visual service and thus it warrants you showcasing your successful landscape designs by letting visitors to your website see your work. Crystal clear and colourful images will do that, but even better is if you have videos which provide a virtual tour around those gardens, yards, and landscapes which you have designed and helped to create.
Make It Easy For Prospects To Contact You
To turn website visitors into a paying clients you will need to communicate with them, so the easier you make it for them to contact you the better. This can be done in several ways such as having your telephone number or email address in large, bold text, or a contact page that is simple to complete.
